The new Mapping Resource Center will initially focus on how to create and deliver useful ArcGIS web maps and apps. We realize that statement is a bit charged, but we feel justified. The potential to reach more people with the value of GIS is our incentive. Online maps from ArcGIS are at last capable of doing so much more, for so many more people. Better decisions through better information are why I chose GIS as my career direction. Printed maps are still needed, still work just as well, and they continue to be a part of Esri’s ongoing new development agenda. We have more ways to share maps and GIS content than ever before, and we are excited by the prospects that web maps and apps offer our customers and their customers.